Week 4 Part A

 I chose Cream Of The Crop and Sprouts to research this week. The first thing I noticed about Cream of the Crop's website is that their home page is fairly minimal; only a small description of their business and their hours, and then their Instagram handle at the bottom. Food and product wise, they have a large variety of options, such as vegan and healthy options. They also have a deli and juice bar for people who want food to eat or a juice to sip on while shopping. Because of their more modern options, I am lead to believe that their target market is fairly younger people, or people who generally prioritize health or have dietary restrictions that a lot of grocery stores do not tend to. 

For Sprouts, what hits me first is how different their website home page looks. It includes a lot more pictures, colors, fonts, and links. They also have pages for recipes and articles. Without even knowing what Sprouts was, I would guess that it is a bigger company just because of how well done and intricate their website is. Similar to Cream Of The Crop, Sprouts offers a lot of more modern foods and drinks, such as sugar free sodas and vegan/vegetarian/dairy free options. I would say that the target market for Sprouts and Cream Of The Crop are most likely the same. I assume a bigger variety of people shop at Sprouts only because it has many locations and is more popular than Cream Of The Crop, which is a local business.