Jessica's CSIT 155 - Spring 2023 Class Blog

 Both post reach and post engagement are very important, and I have definitely learned that through working with my business. Post reach is important to look at because it tells you how many people your post reached. Post engagement is good to know about as well because you want to know if people are just scrolling past your post, or actually interacting with it and caring about what it is you have to say.  If you see that your post reach number is fairly low, then you might want to try creating a different format of post, or even try posting it at a different time of day. I have noticed that reels, especially on Instagram, usually do a lot better than posts or stories. If your post engagement number is low, that just means that you are not pulling people in enough for them to want to engage with the post. You could try creating a more aesthetically pleasing or popping post, or have a call to action that people can follow.  With the business I work on, I look at insi...

 The Facebook page for the business I am working with this semester was created in July 2021, when the podcast was started. Currently, we have 65 followers. We typically post something every single day, whether that is a post or story or reel. It is very important to us that we stay super consistent with posting.  The first business I looked at was Eufora International. It is a very big brand so, as expected, their Facebook page looks really nice. Next, I looked at Amy Porterfield's page. She has a podcast about online marketing. Her page looks really good as well, and she posts frequently. The last page I looked at was Supercuts, and their page itself looks nice but they only post every few weeks or so. These businesses are using Facebook to promote their business and (usually) spread positivity or knowledge about a certain thing.  In my opinion, all of these businesses are using Facebook effectively. The only one that I saw was lacking a little bit was Supercuts. They o...

 For the podcast that I work on, our target market is people who are in the beauty and hair industry. We mainly focus on tips for salon owners, but we also have episodes about the more "basic" things for hair stylists, like how to cut a straight line or how to connect with clients better. Our main age range is 25-35, which makes sense since that is a typical age range for people starting out in the hair industry. Being able to see what the statistics are about the posts that we make and how many people certain types of posts reach is very helpful because then it helps us know what to post more of. 

 I chose Cream Of The Crop and Sprouts to research this week. The first thing I noticed about Cream of the Crop's website is that their home page is fairly minimal; only a small description of their business and their hours, and then their Instagram handle at the bottom. Food and product wise, they have a large variety of options, such as vegan and healthy options. They also have a deli and juice bar for people who want food to eat or a juice to sip on while shopping. Because of their more modern options, I am lead to believe that their target market is fairly younger people, or people who generally prioritize health or have dietary restrictions that a lot of grocery stores do not tend to.  For Sprouts, what hits me first is how different their website home page looks. It includes a lot more pictures, colors, fonts, and links. They also have pages for recipes and articles. Without even knowing what Sprouts was, I would guess that it is a bigger company just because of how well...

 I commented on Denise's post and Citlaly's post. 

      I have been working on my mom's social media accounts for her brand for a while now and have learned a lot about what goes into developing a brand that will be memorable and appealing. We do have a logo, and we put it in the corner or the bottom of every social media post we do so that people not only know what brand it is that they are looking at, but also so they remember it by seeing it more often. We do not have a tagline because we do not feel it is necessary to convey what we want it to.     We have a color scheme of about four or five different colors that we theme all of our posts on. We also switch which colors we use every post so that it gives a bit of variation to our social media accounts. A few of the colors, like the light and dark blues, come from the main colors of the salons that my mom owned for a few years. Then, we added a bright yellow and pink to make the social media pop.      We have three different fonts that we use...

 1.  Craiglist Potential problems for visitors might be that this website seems very cluttered and overwhelming, it is hard to navigate, and it is a very plain and boring layout. I would say this was definitely not created with the end user in mind because every main category and item is laid out in one page and it can get very overwhelming or confusing to find the section they would need.  Something that might help this website is not putting everything on one page and using more headers, colors, and fonts. Atari - Best Electronics A potential problem for visitors is not being able to find what they are looking for because everything on the website looks the exact same. Also, the big font and bright color might make them more hesitant to even want to go on the website.  I do not think this was created with the end user in mind. I did notice they put their logo in the top left corner which is good, but for the rest of the website, there are too many links and not eno...

  Eufora https://eufora.net/ Eufora is an international hair care brand that a lot of hair salons around the world carry as their main hair care line.  They have many social media forms linked at the bottom of their website. They have Instagram, Facebook, YouTube, Twitter, Pinterest, and Vimeo. They post on Instagram every couple days or so. Their last post was 23 hours ago. They have 22.6k followers. They hardly post on Facebook, with their last post being in September of 2022. They have 26k followers on there. They only have three posted YouTube videos, the last being 9 months ago. They have 1.73k subscribers.   I would say Eufora uses their social media platforms fairy well, with Instagram definitely being the best. They post on Instagram all the time and use different types of posts like reel and stories to promote their business as well. In my opinion, they should be using Facebook more than they are right now though, especially because a lot of their older audi...