Week 5 Part B

1.  Both post reach and post engagement are very important, and I have definitely learned that through working with my business. Post reach is important to look at because it tells you how many people your post reached. Post engagement is good to know about as well because you want to know if people are just scrolling past your post, or actually interacting with it and caring about what it is you have to say. 
2. If you see that your post reach number is fairly low, then you might want to try creating a different format of post, or even try posting it at a different time of day. I have noticed that reels, especially on Instagram, usually do a lot better than posts or stories. If your post engagement number is low, that just means that you are not pulling people in enough for them to want to engage with the post. You could try creating a more aesthetically pleasing or popping post, or have a call to action that people can follow. 
3. With the business I work on, I look at insights a lot. For example, on Instagram, I saw that reels reach a LOT more people than any other type of post, so I made it a priority to create more reels. In fact, our top post so far this month was a reel. All of the information you see on the insights page can greatly benefit your business, if you take it seriously and actually change and improve based on the results. 
4. I commented on Denise's post.