Week 5 Alternate Assignment
The Facebook page for the business I am working with this semester was created in July 2021, when the podcast was started. Currently, we have 65 followers. We typically post something every single day, whether that is a post or story or reel. It is very important to us that we stay super consistent with posting.
The first business I looked at was Eufora International. It is a very big brand so, as expected, their Facebook page looks really nice. Next, I looked at Amy Porterfield's page. She has a podcast about online marketing. Her page looks really good as well, and she posts frequently. The last page I looked at was Supercuts, and their page itself looks nice but they only post every few weeks or so.
- These businesses are using Facebook to promote their business and (usually) spread positivity or knowledge about a certain thing.
- In my opinion, all of these businesses are using Facebook effectively. The only one that I saw was lacking a little bit was Supercuts. They only post every few weeks and their posts are not that aesthetically pleasing.
- Eufora and Amy Porterfield post very frequently, either every day or every few days.
- I think all three of these businesses set up their cover photo and call to action fairly well. Supercuts and Eufora have a nice photo for their cover photo, with a fun saying or sentence. Amy Porterfield has her website url in hers, which is nice as well.
- Again, the only one I think could improve is Supercuts, and they really just need to be posting more often.
- Honestly, I am really proud of the way we use our Facebook. Our Instagram and Facebook are connected, so pretty much everything we post on Instagram goes to Facebook as well.
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