Week 7 Part A

 I already have an existing Instagram account for my mom's business. I am responsible for running about 95% of the Instagram. We have 224 followers as of today. It is definitely the most effective social media platform at promoting our business. The main business that we are promoting is my mom's podcast, so we promote that every day on the Instagram. We also promote her YouTube channel as well, but her podcast is her main business right now. Since I took over the social media a few months ago, we have been seeing a huge increase in podcast listeners and Instagram followers. I post on the Instagram every day, whether that is in the form of a reel, a story, or a post. We do find that the reels are the most effective though so I try to do a lot of those. I try to use hashtags in most of the posts and I usually will do ones like #eufora, #cosmetologystudent, #hairstylisttips, #salonsuccess, #salonowners, #hairstylist, etc. We try to use a big variety of hashtags so it reaches the most amount of people, and also because the podcast can be helpful for a wide variety of listeners as well. We follow a good amount of business, especially the bigger businesses who can help promote our business. My mom also has a few connections with businesses so we like to follow and interact with their accounts to help them if we can as well.