Week 17

     My use of social media has definitely changed over the course of this semester. I have learned new techniques on how to format posts for specific social media platforms. Also, I learned more about how to properly use hashtags for Instagram. Additionally, I have realized how important it is to look at my analytics.

    I definitely want to look more into using Google for Business to reach more of our audience. Like I mentioned, looking at the analytics and seeing what the audience reacts to the most is what I have found to be the most effective way of tailoring our content to fit the audience's tastes. I think it is important too to interact with our audience when they comment.

    Our business has definitely improved in the past few weeks. We have gained new followers on Instagram and Facebook, and hit 1,000 subscribers on YouTube. We also have a YouTube video that has over 100k views now. We have seen an increase in podcast listeners too. 

    I would say I feel more confident in my overall use of social media since beginning this class. I have loved being able to utilize my knowledge of social media for the assignments for this class, and then using what I am learning in this class to improve my social media use. 

    One of the major things that I have noticed in other businesses that makes their content "worse" than others is if they do not post consistently or if their posts are poorly colored or formatted. It does take time, but I think it is important to be open to learning and observing how other successful businesses are using social media. 

    Overall, I have really enjoyed this class and like I said, being able to incorporate it into the actual business I work on.